The School Art Program and Competition that the Rodeo provides was made to help talented students that live in Houston earn money for a college education. The scholarships have been increasing over the years, and are predicted to continue increasing as the time goes on. As of today, students who win grand champion can get an $18,000 scholarship award. This is one of the ways that the Rodeo supports the youth of Texas as well as giving scholarships to those who show cattle and other animals (FFA and 4H).